Last Friday the Partnership for Prescription Assistance “Help is Here Express” bus tour rolled through Indianapolis and Louisville with American TV icon and “Leave It To Beaver” star Jerry Mathers.
The bus tour is part a nationwide effort sponsored by America’s pharmaceutical research companies – raising awareness of patient assistance programs and the need to effectively address the rising and alarming rates of chronic disease in the United States. Patients can also learn about new medicines in development to fight chronic diseases such as cancer, heart disease, diabetes, and asthma.
Jerry Mathers, who suffers from diabetes and is traveling with the PPA bus to raise awareness of this devastating chronic disease, is best known for his portrayal of “Beaver” in the television classic, “Leave It To Beaver.” Currently shown on TV Land and in countries throughout the world, “Leave It To Beaver” has made Jerry Mathers one of the most well known actors in television history.
To date, the PPA has helped more than 6 million people across America, including more than 275,000 patients in Indiana and 125,000 in Kentucky. Since its launch in April 2005, the PPA bus tour has visited all 50 states and more than 2,500 cities to raise awareness about patient assistance programs. The “Help is Here Express” is staffed by trained specialists able to quickly help uninsured patients in need access information on more than 475 patient assistance programs, including nearly 200 programs offered by pharmaceutical companies.
When the “Help is Here Express” moves on, patients can visit PPA’s easy-to-use Web site (www.pparx.org) or call the toll-free phone number (1-888-4PPA-NOW) where trained operators field calls in 150 languages.
We recently directed a photo shoot for Nucleus and the University of Louisville Foundation. It was a very successful day, and we came away with some great shots for a variety of collateral materials. However, I was a little disappointed with the energy level of some of our participants.
Jon
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Bike Louisville had a great turn out for their bicycle safety quiz. Almost 2000 people learned a little more about the rules of the road. Congrats to Zack!
A special thanks to Dr. Gregg at the University of Louisville McConnell Center for encouraging his students to participate in the Peritus Pundit online game. McConnell Scholars who register to play the Peritus Pundit will receive a personalized Louisville Slugger bat engraved with “Master of the Electoral College.” As Dr. Gregg said, “fight on, fight strong!”
Today we were honored as number 33 by Business First of Louisville at their Fast 50 Awards. For the second year we were recognized as one of the 50 fastest growing companies in the city. Thank you to all of our clients for making this possible.
Peritus has been recognized as one of the top healthcare and medical public relations firms in the United States by Odwyer’s PR Report. We are ranked number 63 by Odwyer’s in the October 2008 Healthcare and Medical Issue.
Below is an excerpt from the LA Times where Peritus’ Scott Jennings is quoted, read the full story here.
Scott Jennings, who ran the state for the Bush campaign in 2004, said McCain needs to energize the southern conservatives to offset the Democratic advantage in large cities. Recalling that the Bush campaign had a high-level representative in the state every week in the month before the election, often in small towns off the traditional campaign trail, Jennings said the McCain campaign needs to do the same.
“The president and his wife and the daughters and the vice president — everyone at that level of the campaign lavished New Mexico with attention and visits,” he said, recalling one day when Bush held three rallies that attracted 45,000 voters. “I still to this day believe that attention was crucial.”
