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Lauren Reed, Senior Account Representative |
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Current Position:
Lauren currently serves as a Senior Account Representative and handles ongoing grassroots and grasstops coalition building as well as alliance development for several Washington D.C. - based organizations, garnering widespread support for her clients' issues. Lauren's versatility has been a major asset to the firm and to her clients. In November 2007 she returned home to Nashville, Tennessee and began building the Peritus name across the region.
Whether it's securing national headlines for a client, organizing a press tour or planning a major event, Lauren gets results. She has worked with reporters from publications such as USA Today, the Wall Street Journal and The New York Times to gain significant media coverage and draw national attention to Museum Plaza. Ford Motor Company called on Lauren when it needed to communicate directly to its stakeholders in Kentucky and Indiana. She planned and coordinated a series of key influential meetings, speaking engagements and media visits that connected the company with the public.
When 21c Museum Hotel opened its doors in downtown Louisville, Lauren planned all aspects of the launch party that was as unique as the hotel itself. From hiring world-renowned entertainment (Cirque du Soleil) to booking security and handling reservations, no detail went overlooked.
Before Peritus:
Lauren joined Peritus after graduating from Murray State University, where she was a PRSSA member, Murray State cheerleader and staff writer for the Murray State News. She majored in Public Relations and minored in Technical Writing. She also studied abroad in London where she got a firsthand look at the international PR industry.
Additional Information:
Lauren is active on the Public Issues committee for the Young Professionals Association of Louisville and is also involved with Bluegrass PRSA. She volunteers her time with the Special Olympics.
Click here to contact Lauren.
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