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Kym Russell, Managing Director - Lexington |
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 Current Position:
Kym Russell joins the Peritus team as the managing director of the firm’s Lexington office. Her new role deepens Peritus’ ability to serve Central Kentucky clients by bringing the firm’s comprehensive public relations practices and resources to this growing and dynamic marketplace. Kym complements Peritus’ strong talent roster with her extensive PR, social marketing, advertising and creative/branding experience– across print, broadcast and interactive media.
Kym has won national awards and recognition (SABRE, PRWeek, CIPRA) for leading national and regional clients in health/medical, women’s health and well being, technology, pharmaceuticals, environmental/energy, legislative issues, consumer products and advocacy/community outreach programs.
Before Peritus:
Kym’s recent projects include consulting for Miller Brewing Company to develop the organization’s corporate intranet; Tropicana’s launch of the Pure Valencia product line; Quaker Oats branding; and, National Institutes of Health projects.
Prior to her consultant work, Kym was the Senior Writer/Account Director for Ogilvy Public Relations Worldwide, Creative Studio, Washington DC, for 16 years. Kym’s work there was wide-ranging -- from communications for major brands to public and governmental institutions. She collaborated with teams in NY, Chicago, LA and London.
She led the concept development as the lead writer for The Heart Truth, Red Dress campaign for NIH National Heart, Blood and Lung Institute. The campaign sparked national awareness “Heart Disease is the #1 Killer of Women” and continues to be embraced nationwide.
Prior to Ogilvy PR, Kym grew her career in Washington, DC for 10 years. She worked with the ABC News Bureau when the nightly news was broadcast from DC. She worked with Doyle Dane Bernbach on its regional Volkswagen/Audi advertising. With creative, boutique agencies, Kym was a copywriter/creative for real estate and development, hospitality and tourism industries and associations. She also headed up marketing efforts for SMART HOUSE for the National Homebuilders Association.
Additional Information:
Kym is a graduate of the University of Kentucky. She and her daughter live in one of downtown Lexington’s historic neighborhoods and are involved in many local arts, theatre and community activities. Kym is interested in downtown revitalization and participates in Lexington Commerce, Women Leading Kentucky and Professional Women’s Forum functions. She serves on the board of directors for Sisters of Invention and on the advisory board for skirt! magazine. Kym also is a contributing writer for Business Lexington.
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