Current Position:
As Senior Vice President of the firm, Gary leads Peritus' team of PR professionals. A seasoned public relations pro working for some of the biggest corporate names in America, Gary has expertly handled some of the toughest PR issues. National consumer product launch. Food recall. Initial Public Offering. EPA lawsuit. Food borne illness. Long term communication strategy. Building a national brand. Global garment production issues. Product contamination issues. Celebrities. Corporate bankruptcy. New company startup. SEC investigation. Advocacy group issues. Employee and organized labor issues.

As a corporate PR veteran and entrepreneur, Gary sees public relations as a means of growing a business. Whether solving business problems that impact sales and public perception or outlining a strategy for supporting growth, Gary is equally comfortable in the newsroom and the boardroom.

Before Peritus
One of Gary’s first positions was at the obituary desk on the night shift at the Lubbock, Texas, daily newspaper. From those early days, he rose through the ranks eventually working for some of the best-known names in business like Pepsi, Kentucky Fried Chicken, Gap, Old Navy, Boston Chicken, eToys and Southern Company.

Throughout his career as a spokesman, Gary has done literally thousands of interviews with television, newspaper, magazine and radio reporters. In fact, his quotes have been honored by the Chicago Tribune and featured in a book on notable business quotes.

Additional InformationGary is a graduate of Southern Methodist University in Dallas, Texas. He volunteers as youth softball and baseball coach and is co-founder of KaZoing! Party & Play in Louisville.

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