Challenge:
Introduce a new wireless company to the Kentucky market.

Solution:
When Cricket Wireless needed to make a splash in Louisville and Lexington, Peritus helped garner media coverage and plan a series of community events to raise awareness. In an inundated cellular phone market, Cricket became a popular player - and quickly. With a grassroots marketing approach using street teams and high-visiblity promotions such as discounted gas and free bus rides, Peritus helped make Cricket a viable player in Lexington and Louisville markets.

Result:
Cricket made a strong showing in the state and secured a spot in the cell phone market. In less than one year, Cricket's Kentucky subscribers skyrocketed from zero to more than 40,000.