Challenge:
Create buzz for a unique, new hotel.

Solution:
21c Museum Hotel is not your ordinary hotel - and its owners were looking for more than just an ordinary grand opening party. Peritus Public Relations planned the celebration featuring a who's who of Louisville partying in their pajamas on Main Street along with a preformance by Cirque du Soleil.

Result:
The event was a heralded success, raising funds for 21c  Museum Foundation and opening the region's eyes to modern art in a unique hotel setting. It also set the stage for the success of the 21c Museum Hotel brand - a second 21c is currently in development in Austin, Texas.