Challenge:
Pave the way for a $100 million luxury downtown hotel.

Solution:
When local investors planned to build a new luxury hotel in downtown Louisville, many opposed saying the city didnt have a need for another hotel. In stepped Peritus. We provided strategic counsel and media relations support from day one through project completion and beyond. Our work didn't end there: we continue to help the Louisville Marriott Downtown attract new visitors, promote special events and enlighten diners about the hotel's two restaurants- BLU Italian Mediterranean Grille and Champions Sports Bar - and maintain the reputation for quality service associated with the Marriott flag.

Result:
The hotel achieved top-of-mind awareness among business and community leaders and the media leading up to its April 2005 grand opening.