Challenge:
Precisely communicate a major firm transition.

Solution:
Change occurs every day in business, but when a founding partner from a major law firm leaves the practice to start another, things must be handled with a delicate hand. Peritus developed and implemented a communications strategy to accurately tell the firm's story and ensure that clients and members of the business community knew the firm was moving forward. Peritus advised the firm's remaining partners on messaging throughout the process, developing internal and external communications strategies. We built a temporary Web page explaining the firm's transition to a new name, created an e-card sent to all the firm's constituents and coordinated all media relations.

Result:
Both internal and external communications of the transition went smoothly and media coverage was exactly what the client had hoped for. Instead of rumors of controversy, the situation was perceived publicly as a staff transition propelling the firm towards a bright future.