Challenge:
Re-charge a 60-year-old brand.

Solution:
Greeting one's customer in a way befitting the capabilites and experience gained during 60 years in business is vital to success. Realizing this, Louisville's Gateway Press - a commerical printer with 225 employees and $40 million in annual sales - turned to Peritus to reinvent its public image. To help Gateway generate awareness of its new equipment and unique capablities and, thus, spur sales, Peritus created a fresh brand and new delivery vehicles to highlight Gateway's impressive offerings and extensive experience. This included a completely new brand, sales and marketing brochure/toolkit, sales presentation and a new Website.

Result:
Peritus provided Gateway with sales and marketing collateral befitting their new true place in the industry and poising them for further growth.