Challenge:

Set the stage for EPA approval for Arysta LifeScience's new product MIDAS, a broad-spectrum soil fumigant.

Solution:

The global agriculture chemical company needed a strategic communications plan to reach a targeted audience and pave the way for approval of their new fumigant. Peritus developed streamlined messaging for all project team members and a communications plan to get a message to the growers who needed the fumigant and to regulators. Peritus also created an electronic newsletter to update growers and the media through every step of the regulatory process.

Result:

Arysta received EPA registration in October 2007. State-level registrations are now underway and Peritus is spearheading the product launch.