Published by Peritus

We sat down with our accredited team members for a Q&A session to share insights on what the APR is, how it benefits our clients, and advice for those considering earning their own accreditation. 

Get a behind-the-scenes look at advocacy in action! In this Q&A, our advocacy team shares their expertise, experiences and tips for driving meaningful change.

Advocacy can be a powerful force for change, helping organizations amplify their voices and influence decision-makers. Discover how to create a powerful advocacy strategy with eight actionable steps — from identifying your core issue and understanding the landscape to crafting compelling messages and building strong relationships. Equip your organization with practical tools to drive meaningful change and make an impact in today’s advocacy landscape.

Ever wonder how ideas become action? Or how policies that shape our world come to life? Behind every new law or initiative are organizations and individuals working strategically to create change. These efforts don’t just happen — they’re the result of thoughtful advocacy.

Embrace your inner Mary Poppins to master resourcefulness in communications. Learn to leverage lifelong learning, tap into available resources, and draw inspiration to work smarter, not harder, and achieve extraordinary results in your projects.

The blog emphasizes the importance of effective time management in the PR industry, offering practical tips like time blocking, task batching and day theming. By committing to these strategies, individuals can transform time into an ally for improved productivity and overall well-being in both professional and personal spheres.

Learn the art of Closing the Loop (CTL) for effective communication in emails and project management, a crucial soft skill for career success. Discover game-changing tips from PERITUS public relations to ensure clarity and trust in your communications.

Developing a compelling mission statement and core values is crucial for a company's identity. We highlight the importance of authenticity, team engagement and a long-term approach in crafting mission statements, using the example of Capstone Communities' year-long process to create an authentic mission statement and pillars.

This Peritus Trainings Guide blog emphasizes the importance of intentional internal communication for a productive work environment. Expert insights address common mistakes in communication and offer tips to strengthen internal messaging strategies.

Unlock the power of alliteration for effective internal communication with the 5 Cs checklist. This practical guide emphasizes simplicity, relatability, storytelling and consistency, urging application in both professional and personal interactions for improved engagement and effectiveness.

In a fast-paced world where we’re constantly inundated with messages from the outside trying to break in, the importance of prioritizing internal communication is crucial for clarity and a healthy workplace culture now more than ever. Learn why internal communications is a company’s key to success.

To reinforce why crisis preparation is essential to maintaining your organization’s reputation, we turned to our friends, mentors and colleagues from the Public Relations Global Network (PRGN) to gather perspectives from crisis communications experts around the globe.

Learn how to build a strong crisis plan foundation in five practical steps, including forming a crisis response team, creating a threat matrix, outlining an activation plan, crafting situational messaging and the importance of regular practice for effective crisis response. Ensure your organization's preparedness for crises with these actionable guidelines.

Learn the four essential steps to implement an effective crisis management plan when repositioning your organization. By understanding the current landscape, identifying key stakeholders, drafting key messages and equipping your team, you can navigate sensitive announcements with transparency and empathy to shape a positive outcome.

Learn the importance of crisis preparation for organizations in today's fast-paced world where bad news can spread rapidly. Discover the five key reasons to develop a crisis plan, ensuring a quick and effective response to safeguard your company's reputation.

Hear directly from communication experts from some of Alabama’s leading organizations. These experts stress the importance of continuous preparation, transparent and respectful communication and fostering trust with the media to become a reliable source for journalists.

In the world of media interviews, confidence is key. Read how we approach media training with a strategy that fosters a strong relationship between our clients and the media, giving spokespersons the confidence to share stories that the media will be eager to broadcast.

Through collaboration with the Peritus Training team, Airbus' senior leadership underwent intensive training, honing interview skills, message delivery, and crisis response strategies, ultimately equipping them to communicate their mission effectively to diverse audiences and reinforcing their commitment to their organization's success.

Let’s face it…media training is a necessary part of the communications toolbox but easily the most neglected. Read how you can level up your communications with proper media training.

“The time to repair the roof is when the sun is shining.” - John F. Kennedy If we fail to plan ahead, we can find ourselves in a situation with less-than-ideal results. Preparing your team before the storm comes starts with these five essential trainings.

We get asked a lot about the root of Peritus. It’s a longer story best told over a cold beverage, but in short, we inherited our name from a previous sister agency based out of Louisville.