With four APR-accredited pros on our team, we bring expert planning and real results to every client. Ready to move from tactics to strategy? Start with these five essential steps to build a communications plan that makes an impact.
We sat down with our accredited team members for a Q&A session to share insights on what the APR is, how it benefits our clients, and advice for those considering earning their own accreditation.
As seen in Birmingham Business Journal’s Guest Notebook: Lousie emphasizes the value of stepping away from daily operations, as she shares lessons from a three-month disconnected maternity leave. Trusting her team allowed them to grow, innovate, and handle challenges while giving her clarity to focus on strategy. She urges leaders to let go, foster team growth, and model a healthy work culture, making stepping back an investment in a stronger, more sustainable business.
Liz Boyle’s summer at Peritus combined hands-on PR experience with a welcoming team culture. From helping with projects for RCX Sports and Innovate Alabama to promoting the MLB Field of Dreams Game, Liz gained valuable skills and felt right at home. She returns to her studies with a deeper appreciation for teamwork and the impact of public relations.
Knowing you can trust someone is essential in any line of work, but especially in public relations. A big reason our firm has been successful is because we continue to pay it forward and “play well in the sandbox.”
Agency life is one heck of a roller coaster. How do we shape our firm of the future? There’s only one way to find out—we blaze our own trail.
Ding Ding! With the world as our classroom last year, the Peritus crew sported our backpacks and committed to lifelong learning to better support our clients.
Whenever I get asked career advice from students or recent graduates, one piece of insight I always offer is to never underestimate the power of a well-written (or poorly written) email, regardless of your profession.
In March 2021, Peritus became the first Alabama member of the Public Relations Global Network (PRGN), a global brain trust of 55 independently owned public relations agencies across the world.
If you’re reading this, we hope that means you’ve already read part one and two of our culture building series.
Running taught Casey that progress isn’t about speed — it’s about consistency, strategy and grit. What began as a personal challenge turned into a playbook for agency operations, where small, intentional steps and a team mindset drive long-term impact.