The Power of Advocacy: Why Every Organization Needs It
Have you ever wondered how an idea transforms into action, or how policies that shape our communities are created? Behind every new law or initiative, there’s a driving force—organizations or individuals working strategically to influence change. These efforts don’t happen by chance. They’re the result of targeted advocacy efforts aimed at breaking down barriers or seizing opportunities to make a real impact.
In today's complex world, advocacy isn't just a buzzword—it's a vital tool for organizations striving to make a difference. Whether you're a nonprofit looking to expand your impact or a corporation aiming to influence public policy, advocacy can help you achieve your goals. But what exactly is advocacy, and why is it so crucial for your organization's success? Let’s break it down.
WHAT IS ADVOCACY AND WHY DOES IT MATTER?
At its core, advocacy is about influencing decisions within political, economic and social systems to create impact, bring change and make a difference. It's the process of informing and persuading stakeholders—whether they're policymakers, the public or your target audience—to act on issues that matter to your organization. Advocacy is important because it helps ensure your organization’s voice is heard in the conversations that shape the communities, state and world around you.
At Peritus, we see firsthand how strategic advocacy transforms an organization's impact. With decades of experience in advocacy and public affairs, we specialize in helping organizations navigate the complexities of public discourse and influence key decision makers. From advancing access to health care for Alabamians to advocating for resources for small businesses, our advocacy experience empowers organizations to shape policy, engage stakeholders and drive positive change. Our team understands how to leverage the intricacies of advocacy to build credibility, authority, and ultimately, success.
FIVE REASONS TO ENGAGE IN ADVOCACY
#1 Inform Stakeholders on Key Issues
The first key to advocacy is being informed. Advocacy allows your organization to highlight critical issues that affect your mission. By keeping stakeholders informed, you can ensure they are aware of the challenges and opportunities that lie ahead. This can be achieved through various means such as public meetings, developing one-pagers that break down complex information, utilizing digital channels for timely updates, engaging with the media, and sharing legislative agendas that align with your objectives.
#2 Build Support for Your Cause
Advocacy is a powerful way to gather allies. Whether you're rallying the public, your board members, industry leaders or mission-aligned partners, effective advocacy helps to build a network and coalition of supporters who are invested in your mission.
#3 Shape Public Opinion
Through advocacy, your organization can shape how the public perceives key issues. This can be done through educational campaigns, media outreach, and strategic messaging that highlights powerful stories, facts, or statistics that resonate with your target audiences.
#4 Drive Policy Change
Advocacy can directly influence policy decisions. Whether you're pushing for new regulations or challenging existing ones, being an active advocate allows your organization to be a part of the legislative process, ultimately shaping the bills that do (or don’t) become law.
#5 Expand Reach and Impact
By engaging in advocacy, your organization can extend its influence beyond its immediate circle. It opens doors to new partnerships, funding opportunities and platforms to amplify your message.
OUR TAKEAWAY IS THIS
Advocacy isn't just an opportunity—it's a necessity. By engaging in advocacy, your organization can inform, influence and inspire to ensure your voice is heard when it matters most.
Join us for this advocacy series as we explore how and what your organization needs to start making an impact.