Crisis Corner

To align with the beginning of baseball season, we want to revisit Major League Baseball’s handling of the 2017 Houston Astros cheating scandal that brought a black eye to America’s favorite pastime. Let’s take a mound visit and discuss where MLB could have called different pitches to achieve a better image and credibility recovery.

As we approach the most wonderful time of the year, Peritus is breaking down The U.S. Postal Service’s communication during the 2020 holiday season that left many of us dreaming of an updated tracking status and exploring its efforts to regain Americans’ trust over the past year.

This month on Crisis Corner we break down Walmart's scary webpage faux paus, just days before the second biggest retail holiday of the year – Halloween.

Back-to-school season often comes with added stress, and recent ad campaigns have tried to relate to parents as they deal with the challenges of remote learning. This month we are diving into Tropicana’s parent-targeted #TakeAMimoment campaign and sharing a few “sobering” lessons learned after public backlash.

This month, we’re taking crisis corner to the tennis courts. Instead of analyzing a large-scale corporate crisis, we’re switching gears to discuss one of the season’s most talked about sports stories featuring Naomi Osaka.

Have you ever read about a large, public crisis and wondered how you would have responded? Learn from our crisis communications team and join us each month as we break down real-life scenarios, walk through key insights and learn appropriate response tactics. This month, we are revisiting Red Lobster’s 2020 Mother’s Day viral video and sharing a few crisis lessons learned.

On behalf of the other dreamers out there, young and old, experienced and green, the Peritus team wanted to share what it means to own your Mental Readiness (Garcia) during critical crisis moments:

In our crisis planning conversations with clients, we remind them it’s not a matter of if you will experience a crisis…it’s a matter of when. That’s why our team feels strongly that every business, whether a startup or decades-old industry titan, should have a written crisis plan in place.