Liz Boyle’s summer at Peritus combined hands-on PR experience with a welcoming team culture. From helping with projects for RCX Sports and Innovate Alabama to promoting the MLB Field of Dreams Game, Liz gained valuable skills and felt right at home. She returns to her studies with a deeper appreciation for teamwork and the impact of public relations.
Advocacy can be a powerful force for change, helping organizations amplify their voices and influence decision-makers. Discover how to create a powerful advocacy strategy with eight actionable steps — from identifying your core issue and understanding the landscape to crafting compelling messages and building strong relationships. Equip your organization with practical tools to drive meaningful change and make an impact in today’s advocacy landscape.
Ever wonder how ideas become action? Or how policies that shape our world come to life? Behind every new law or initiative are organizations and individuals working strategically to create change. These efforts don’t just happen — they’re the result of thoughtful advocacy.
Embrace your inner Mary Poppins to master resourcefulness in communications. Learn to leverage lifelong learning, tap into available resources, and draw inspiration to work smarter, not harder, and achieve extraordinary results in your projects.
The blog emphasizes the importance of effective time management in the PR industry, offering practical tips like time blocking, task batching and day theming. By committing to these strategies, individuals can transform time into an ally for improved productivity and overall well-being in both professional and personal spheres.
Learn the art of Closing the Loop (CTL) for effective communication in emails and project management, a crucial soft skill for career success. Discover game-changing tips from PERITUS public relations to ensure clarity and trust in your communications.
After a seven and a half month fast, the Alabama Legislature has reconvened for the 2024 Alabama Legislative Session. Peritus is back with our annual Legislative Guide to help you fill your plates with everything you need to digest the issues shaping our state this session.
Developing a compelling mission statement and core values is crucial for a company's identity. We highlight the importance of authenticity, team engagement and a long-term approach in crafting mission statements, using the example of Capstone Communities' year-long process to create an authentic mission statement and pillars.
This Peritus Trainings Guide blog emphasizes the importance of intentional internal communication for a productive work environment. Expert insights address common mistakes in communication and offer tips to strengthen internal messaging strategies.
Unlock the power of alliteration for effective internal communication with the 5 Cs checklist. This practical guide emphasizes simplicity, relatability, storytelling and consistency, urging application in both professional and personal interactions for improved engagement and effectiveness.
In a fast-paced world where we’re constantly inundated with messages from the outside trying to break in, the importance of prioritizing internal communication is crucial for clarity and a healthy workplace culture now more than ever. Learn why internal communications is a company’s key to success.
To reinforce why crisis preparation is essential to maintaining your organization’s reputation, we turned to our friends, mentors and colleagues from the Public Relations Global Network (PRGN) to gather perspectives from crisis communications experts around the globe.
Learn how to build a strong crisis plan foundation in five practical steps, including forming a crisis response team, creating a threat matrix, outlining an activation plan, crafting situational messaging and the importance of regular practice for effective crisis response. Ensure your organization's preparedness for crises with these actionable guidelines.
Learn the four essential steps to implement an effective crisis management plan when repositioning your organization. By understanding the current landscape, identifying key stakeholders, drafting key messages and equipping your team, you can navigate sensitive announcements with transparency and empathy to shape a positive outcome.
Learn the importance of crisis preparation for organizations in today's fast-paced world where bad news can spread rapidly. Discover the five key reasons to develop a crisis plan, ensuring a quick and effective response to safeguard your company's reputation.
Hear directly from communication experts from some of Alabama’s leading organizations. These experts stress the importance of continuous preparation, transparent and respectful communication and fostering trust with the media to become a reliable source for journalists.
As seen in Birmingham Business Journal’s Guest Notebook: Lousie emphasizes the value of stepping away from daily operations, as she shares lessons from a three-month disconnected maternity leave. Trusting her team allowed them to grow, innovate, and handle challenges while giving her clarity to focus on strategy. She urges leaders to let go, foster team growth, and model a healthy work culture, making stepping back an investment in a stronger, more sustainable business.