Organizations undergo name changes all the time, but we realized there was a greater story to be told beyond the name change.
When United Methodist Children’s Home was ready to introduce their brand to the public, our team felt a bigger splash with the announcement was necessary to ensure it wasn’t buried on the back pages of a newspaper as “another name change.” We also knew it needed to be a more authentic, grassroots approach that stayed true to the organization’s mission and values.
After endless team brainstorms, we agreed on developing and implementing a unique statewide mural campaign in conjunction with “Embrace Alabama Kids Week” where we hosted a series of mural events across the state to introduce this new chapter for this 130-year-old nonprofit.
Through blending the impact of art with civic and community partnerships, we successfully introduced Embrace Alabama Kids to the public to shine a light on critical issues affecting Alabama’s vulnerable children and families.
200 +
EVENT ATTENDEES
15+
PARTNER ORGANIZATIONS, UNIVERSITIES AND MUNICIPALITIES
24
MEDIA OUTLETS COVERED
71.8 M
UNIQUE VISITORS PER MONTH REACHED
115%
INCREASE IN FACEBOOK ENGAGEMENT
764%
INCREASE IN TWITTER IMPRESSIONS
15.6K
VIEW OF GOV. IVEY’S VIDEO
“Together our communities can help break the cycle of neglect, abuse, and abandonment by providing homes, healing and hope for Alabama’s vulnerable children and families.”
GOVERNOR KAY IVEY
