“I wake up every day motivated because I am living out my true purpose—cultivating relationships and connecting people to make Alabama brighter. It also helps that I work with some of the most inspiring and talented practitioners I know.”
Louise Oliver, APR
president
Louise started Peritus to help organizations when the stakes are high. Under her leadership, the firm’s client base and dedicated staff have continued to diversify and grow every year. She received both her bachelor of arts and her master of arts degrees in public relations from The University of Alabama; named by PR Week as the nation's top PR program. Louise has accumulated a wealth of experience and relationships in both policy and public relations. She is married to Dr. Steven Oliver who served active duty for The United States Air Force for several years, and graduated from an orthodontics residency at UNC Chapel Hill. They have set roots in Louise’s hometown of Mobile, AL, and spend their weekends enjoying time outdoors and on Mobile Bay with their sons Andrew and Coleman. She is a previous PRSA Alabama president and has been honored as Birmingham Business Journal's Top 40 Under 40 honoree, PR News Top 30 Under 30 Rising Stars of PR and Birmingham Business Alliance’s Young Professional of the Year finalist.
SPECIALTY
vision planning, goal-focused campaign strategy, communications and internal training
EXPERIENCE
Alabama Tourism, Innovate Alabama, UAB, Alabama Power, Ford Motors
PASSIONS
reading, student mentoring, running, snow and water skiing, hiking, traveling the world
PRESENTATION TOPICS
leadership and entrepreneurship, community engagement, agency culture, telecommuting, our story
FAVORITE PODCAST & PERITUS BOOK CLUB READ
Podcast: Super Soul Sundays
Book Club Read: Go Giver by Bob Burg