Broadband expansion, prison reform, cannabis legalization—oh my! We know you are likely still reeling after the plot twists of 2020 and 2021. It’s a struggle to remember what life was like in the prologue to such a transformative year, but it’s important context to set us up for what’s next. Please join us in celebrating the end of Alabama’s quadrennium, which also marks the fourth anniversary of our annual legislative guide.
Read MoreAs we approach the most wonderful time of the year, Peritus is breaking down The U.S. Postal Service’s communication during the 2020 holiday season that left many of us dreaming of an updated tracking status and exploring its efforts to regain Americans’ trust over the past year.
Read MoreThis month on Crisis Corner we break down Walmart's scary webpage faux paus, just days before the second biggest retail holiday of the year – Halloween.
Read MoreAt Peritus, we believe the catch phrase “company culture” doesn’t have to be followed by an eye roll. It doesn’t have to be an opening hype speech followed by unmet expectations.
Read MoreBack-to-school season often comes with added stress, and recent ad campaigns have tried to relate to parents as they deal with the challenges of remote learning. This month we are diving into Tropicana’s parent-targeted #TakeAMimoment campaign and sharing a few “sobering” lessons learned after public backlash.
Read MoreThis month, we’re taking crisis corner to the tennis courts. Instead of analyzing a large-scale corporate crisis, we’re switching gears to discuss one of the season’s most talked about sports stories featuring Naomi Osaka.
Read MoreOur team recently committed to stepping into the spotlight with confidence, and boy has this mantra been hard to live out without a dose of imposter syndrome. Our hope in getting vulnerable and sharing what we learned while building Peritus’ culture with limited resources, we create a healthy dialogue about how communicators can move their organizations forward.
Read MoreIt’s the end of the season, folks. The Alabama legislature adjourned sine die Monday, May 17, marking the end of this year’s regular session. We already know to expect a special session this year, but in the meantime, let's press pause and reflect on what passed, what didn't and what it all means for our state.
Read MoreHave you ever read about a large, public crisis and wondered how you would have responded? Learn from our crisis communications team and join us each month as we break down real-life scenarios, walk through key insights and learn appropriate response tactics. This month, we are revisiting Red Lobster’s 2020 Mother’s Day viral video and sharing a few crisis lessons learned.
Read MorePeritus Public Relations is proud to have been selected as Alabama’s exclusive member of the Public Relations Global Network (PRGN), representing 50 leading public relations firms across the world.
Read MoreRather than recognize this initiative as a typical service day, Regions, Protective Life, Landscape Workshop and Children’s of Alabama wanted to take this effort a step further and develop a brand that would carry across all seasons.
Read MoreOn behalf of the other dreamers out there, young and old, experienced and green, the Peritus team wanted to share what it means to own your Mental Readiness (Garcia) during critical crisis moments:
Read MoreWhat do prisons, gambling and cannabis have in common with jobs, broadband and economic development? They’re all on the agenda for the 2021 Alabama legislative session. Now that we have your attention, we invite you to take a seat at the table and equip yourself with our 2021 Alabama Legislative Session Guide.
Read MoreI invite you to join me and look at 2020 in a different light by watching this 60-second highlight video sharing ways we shined light in darkness this past year.
Read MoreIn our crisis planning conversations with clients, we remind them it’s not a matter of if you will experience a crisis…it’s a matter of when. That’s why our team feels strongly that every business, whether a startup or decades-old industry titan, should have a written crisis plan in place.
Read MoreIn case you haven’t heard, we’re just days away from what has been labeled as one of the most important elections in a generation. But what you may not know is what to expect to see on your ballot. (ICYMI: We’re voting for more than just the president and vice president.)
Read MoreIf 2020 were a job description, the top required skill would be adaptability. While voting has always looked different state to state, this year requires even the most seasoned voters to learn new tricks.
Read MoreAfter more than a full month of working remotely and social distancing during COVID-19, our team is reflecting on how we prioritize wellness since the normal routines of our daily lives are anything but normal.
Read MoreWe all get pulled into the daily requests, but it is so much more rewarding for our team to work on efforts aligned on our shared vision, that utilize objectives and key results to measure impact.
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