Whenever I get asked career advice from students or recent graduates, one piece of insight I always offer is to never underestimate the power of a well-written (or poorly written) email, regardless of your profession.
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Peritus launches its "Meet the Media" series, a Q&A where we chat all things journalism, reporting and PR and have a little fun, too. This MTM feature is all about Illyshia Parker, CRE reporter for Birmingham Business Journal.
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In March 2021, Peritus became the first Alabama member of the Public Relations Global Network (PRGN), a global brain trust of 55 independently owned public relations agencies across the world.
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To align with the beginning of baseball season, we want to revisit Major League Baseball’s handling of the 2017 Houston Astros cheating scandal that brought a black eye to America’s favorite pastime. Let’s take a mound visit and discuss where MLB could have called different pitches to achieve a better image and credibility recovery.
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We hope you’ve come to know and love our legislative resources, but this time you’re in for an extra special edition. We’re recapping not only the 2022 legislative session, but the whole quadrennium—issues that have dominated civil discourse and the public policy that has shaped those priorities.
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Peritus launches its "Meet the Media" series, a Q&A where we chat all things journalism, reporting and PR and have a little fun, too. Our first MTM features Jesse Chambers from Starnes Publishing.
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We invite you to join us as we share highlights from our 2021 roadtrip
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Broadband expansion, prison reform, cannabis legalization—oh my! We know you are likely still reeling after the plot twists of 2020 and 2021. It’s a struggle to remember what life was like in the prologue to such a transformative year, but it’s important context to set us up for what’s next. Please join us in celebrating the end of Alabama’s quadrennium, which also marks the fourth anniversary of our annual legislative guide.
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As we approach the most wonderful time of the year, Peritus is breaking down The U.S. Postal Service’s communication during the 2020 holiday season that left many of us dreaming of an updated tracking status and exploring its efforts to regain Americans’ trust over the past year.
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This month on Crisis Corner we break down Walmart's scary webpage faux paus, just days before the second biggest retail holiday of the year – Halloween.
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At Peritus, we believe the catch phrase “company culture” doesn’t have to be followed by an eye roll. It doesn’t have to be an opening hype speech followed by unmet expectations.
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Back-to-school season often comes with added stress, and recent ad campaigns have tried to relate to parents as they deal with the challenges of remote learning. This month we are diving into Tropicana’s parent-targeted #TakeAMimoment campaign and sharing a few “sobering” lessons learned after public backlash.
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This month, we’re taking crisis corner to the tennis courts. Instead of analyzing a large-scale corporate crisis, we’re switching gears to discuss one of the season’s most talked about sports stories featuring Naomi Osaka.
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Our team recently committed to stepping into the spotlight with confidence, and boy has this mantra been hard to live out without a dose of imposter syndrome. Our hope in getting vulnerable and sharing what we learned while building Peritus’ culture with limited resources, we create a healthy dialogue about how communicators can move their organizations forward.
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It’s the end of the season, folks. The Alabama legislature adjourned sine die Monday, May 17, marking the end of this year’s regular session. We already know to expect a special session this year, but in the meantime, let's press pause and reflect on what passed, what didn't and what it all means for our state.
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Have you ever read about a large, public crisis and wondered how you would have responded? Learn from our crisis communications team and join us each month as we break down real-life scenarios, walk through key insights and learn appropriate response tactics. This month, we are revisiting Red Lobster’s 2020 Mother’s Day viral video and sharing a few crisis lessons learned.
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Peritus Public Relations is proud to have been selected as Alabama’s exclusive member of the Public Relations Global Network (PRGN), representing 50 leading public relations firms across the world.
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Rather than recognize this initiative as a typical service day, Regions, Protective Life, Landscape Workshop and Children’s of Alabama wanted to take this effort a step further and develop a brand that would carry across all seasons.
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On behalf of the other dreamers out there, young and old, experienced and green, the Peritus team wanted to share what it means to own your Mental Readiness (Garcia) during critical crisis moments:
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