Agency life is one heck of a roller coaster. How do we shape our firm of the future? There’s only one way to find out—we blaze our own trail.
Read More2023 marks the start of a new quadrennium (four-year legislative cycle), and Peritus is back again with our annual guide to the Alabama Legislative Session.
Read MoreDing Ding! With the world as our classroom last year, the Peritus crew sported our backpacks and committed to lifelong learning to better support our clients.
Read MoreWelcome to Peritus PR’s “Meet the Media” series, a Q&A where we chat all things journalism, reporting, media landscape, and PR...while having a little fun, too. This MTM feature is all about Cary Estes, freelance writer for publications such as Business Alabama, Lindy’s Sports and UAB communications. Previously he has wrote for the Birmingham Post-Herald, Alabama Tourism Department, Sports Illustrated and more.
Read MoreWhenever I get asked career advice from students or recent graduates, one piece of insight I always offer is to never underestimate the power of a well-written (or poorly written) email, regardless of your profession.
Read MorePeritus launches its "Meet the Media" series, a Q&A where we chat all things journalism, reporting and PR and have a little fun, too. This MTM feature is all about Illyshia Parker, CRE reporter for Birmingham Business Journal.
Read MoreIn March 2021, Peritus became the first Alabama member of the Public Relations Global Network (PRGN), a global brain trust of 55 independently owned public relations agencies across the world.
Read MoreTo align with the beginning of baseball season, we want to revisit Major League Baseball’s handling of the 2017 Houston Astros cheating scandal that brought a black eye to America’s favorite pastime. Let’s take a mound visit and discuss where MLB could have called different pitches to achieve a better image and credibility recovery.
Read MoreWe hope you’ve come to know and love our legislative resources, but this time you’re in for an extra special edition. We’re recapping not only the 2022 legislative session, but the whole quadrennium—issues that have dominated civil discourse and the public policy that has shaped those priorities.
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