Developing a compelling mission statement and core values is crucial for a company's identity. We highlight the importance of authenticity, team engagement and a long-term approach in crafting mission statements, using the example of Capstone Communities' year-long process to create an authentic mission statement and pillars.
Read MoreThis Peritus Trainings Guide blog emphasizes the importance of intentional internal communication for a productive work environment. Expert insights address common mistakes in communication and offer tips to strengthen internal messaging strategies.
Read MoreUnlock the power of alliteration for effective internal communication with the 5 Cs checklist. This practical guide emphasizes simplicity, relatability, storytelling and consistency, urging application in both professional and personal interactions for improved engagement and effectiveness.
Read MoreIn a fast-paced world where we’re constantly inundated with messages from the outside trying to break in, the importance of prioritizing internal communication is crucial for clarity and a healthy workplace culture now more than ever. Learn why internal communications is a company’s key to success.
Read MoreTo reinforce why crisis preparation is essential to maintaining your organization’s reputation, we turned to our friends, mentors and colleagues from the Public Relations Global Network (PRGN) to gather perspectives from crisis communications experts around the globe.
Read MoreLearn how to build a strong crisis plan foundation in five practical steps, including forming a crisis response team, creating a threat matrix, outlining an activation plan, crafting situational messaging and the importance of regular practice for effective crisis response. Ensure your organization's preparedness for crises with these actionable guidelines.
Read MoreLearn the four essential steps to implement an effective crisis management plan when repositioning your organization. By understanding the current landscape, identifying key stakeholders, drafting key messages and equipping your team, you can navigate sensitive announcements with transparency and empathy to shape a positive outcome.
Read MoreLearn the importance of crisis preparation for organizations in today's fast-paced world where bad news can spread rapidly. Discover the five key reasons to develop a crisis plan, ensuring a quick and effective response to safeguard your company's reputation.
Read MoreHear directly from communication experts from some of Alabama’s leading organizations. These experts stress the importance of continuous preparation, transparent and respectful communication and fostering trust with the media to become a reliable source for journalists.
Read MoreIn the world of media interviews, confidence is key. Read how we approach media training with a strategy that fosters a strong relationship between our clients and the media, giving spokespersons the confidence to share stories that the media will be eager to broadcast.
Read MoreThrough collaboration with the Peritus Training team, Airbus' senior leadership underwent intensive training, honing interview skills, message delivery, and crisis response strategies, ultimately equipping them to communicate their mission effectively to diverse audiences and reinforcing their commitment to their organization's success.
Read MoreLet’s face it…media training is a necessary part of the communications toolbox but easily the most neglected. Read how you can level up your communications with proper media training.
Read More“The time to repair the roof is when the sun is shining.” - John F. Kennedy If we fail to plan ahead, we can find ourselves in a situation with less-than-ideal results. Preparing your team before the storm comes starts with these five essential trainings.
Read MoreWe get asked a lot about the root of Peritus. It’s a longer story best told over a cold beverage, but in short, we inherited our name from a previous sister agency based out of Louisville.
Read MoreKnowing you can trust someone is essential in any line of work, but especially in public relations. A big reason our firm has been successful is because we continue to pay it forward and “play well in the sandbox.”
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