As seen in Birmingham Business Journal’s Guest Notebook: Lousie emphasizes the value of stepping away from daily operations, as she shares lessons from a three-month disconnected maternity leave. Trusting her team allowed them to grow, innovate, and handle challenges while giving her clarity to focus on strategy. She urges leaders to let go, foster team growth, and model a healthy work culture, making stepping back an investment in a stronger, more sustainable business.
Read MoreLiz Boyle’s summer at Peritus combined hands-on PR experience with a welcoming team culture. From helping with projects for RCX Sports and Innovate Alabama to promoting the MLB Field of Dreams Game, Liz gained valuable skills and felt right at home. She returns to her studies with a deeper appreciation for teamwork and the impact of public relations.
Read MoreThese tips will help you define your personal brand and ace the job search, while also balancing the fine line between professionalism and personality.
Read MoreEarned media is an influential and cost-effective way to not only build recognition, but effectively tell your story and win over new fans or brand ambassadors.
Read MoreHere are six ways to apply parenting skills to improve our public relations practice and benefit your team’s personal and professional growth.
Read MoreWe have been lucky to have the support of two brilliant interns who are truly AP Style gurus, media relations machines and social media aficionados. We couldn’t think of a better way to cap off their summer than by chatting with them about their summer experience, passions and where they’re heading next.
Read MoreBefore you go picking sides, it’s important to understand three key differences from each perspective of the PR world to determine which one might be a better fit for you.
Read MoreAlthough “networking” may sound like a buzzword, there is long-term value in developing and fostering professional relationships. Connections developed outside your office can lead to mentoring opportunities, career development, referrals, contacts for your clients and allies for your success.
Read MoreI gained specialized, real-world experience on a variety of projects in industries ranging from real estate and restaurant, to accounting and industrial.
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