Becoming a Household Name: The Power of Earned Media

Earned media is an influential and cost-effective way to not only build recognition, but effectively tell your story and win over new fans or brand ambassadors.

Community, Culture, StudentErin VogtOctober 8, 2019Industry Best Practices

Shattering the "Motherhood Penalty," One Cover Shot at a Time

Here are six ways to apply parenting skills to improve our public relations practice and benefit your team’s personal and professional growth.

Community, Culture, StudentErin VogtSeptember 27, 2019Industry Best Practices

Spelling Out Networking

Although “networking” may sound like a buzzword, there is long-term value in developing and fostering professional relationships. Connections developed outside your office can lead to mentoring opportunities, career development, referrals, contacts for your clients and allies for your success.

Trailblazers, Culture, Community, Industry, StudentErin VogtMay 10, 2019Industry Best Practices

From Big to Boutique

There are pros and cons to each agency setting. Neither is right nor wrong; it’s about finding what challenges and fulfills you – although the similarities between the two might surprise you.

, IndustryErin VogtMay 23, 2018Industry Best Practices

Hindsight is 20/20: Disaster Preparation

A hurried plan is a flawed plan and we generate our best results through forward-thinking and, you guessed it, extensive preparation.

, IndustryErin VogtSeptember 8, 2017Crisis Corner, Industry Best Practices

Published by Peritus